About Spice

In a world of fast fashion and fleeting trends, Spice Market stands out like a desert bloom; it's vibrant, intentional, and rooted in culture. Founded by Anjalee Sadhwani and Luisa Rodriguez, two women of color from South Asian and Mexican backgrounds respectively, the brand isn’t just about beautiful swimwear and statement jewelry. It’s about weaving identity, sustainability, and empowerment into every thread, every charm, and every story.

A Tale of Two Cultures

Anjalee, a first-generation South Asian-American, grew up balancing two worlds: the colorful rituals and traditions of her heritage and the modern, often homogenized expectations of Western culture. Her childhood memories are infused with the scent of cardamom chai, the rhythmic clink of bangles, and the intricate embroidery of saris worn during family celebrations. Fashion, for her, became a way to express pride in her identity while adapting to a society that didn’t always make space for it.

On the other hand, Luisa was born in Mexico and moved to the U.S. at a young age, carrying with her a deep connection to her roots. For her, Mexican culture is defined not by tropes, but by its artistry, resilience, and warmth. She grew up surrounded by vibrant craftsmanship, handwoven textiles, intricate silver-work, and the quiet pride of traditions passed down through generations. Her identity was shaped by this richness: by the poetic duality of celebration and struggle, the value placed on family and storytelling, and the everyday beauty found in color, ritual, and community. Luisa’s creative vision has always been fueled by this cultural depth, and Spice became her way of sharing it; not as something to be simplified or commercialized, but honored and reimagined.

When Anjalee and Luisa met, they realized that despite their different backgrounds, their cultures had so much in common and they shared the desire: to create something that honored where they came from while embracing where they were going.

Spice Market was born from late-night conversations about identity, art, and a shared frustration with the lack of representation in fashion. Tired of cultural elements being appropriated without understanding (or completely erased), the duo envisioned a brand that would do the opposite: spotlight their cultures with reverence, boldness, and style while still being trendy.

But they also wanted more. They wanted to build something ethical. Something inclusive. Something fun.

So they did.

The name Spice Market wasn’t chosen lightly. For Anjalee and Luisa, it’s a reflection of their roots. Both South Asian and Mexican cultures are known for their bold, flavorful cuisines and lively markets that serve as the heartbeat of their communities. Markets are where traditions are passed down, where stories unfold over food, textiles, and handmade treasures. They’re places full of soul and spice; just like the pieces they design. From sizzling swimwear to fiery accessories, every item from Spice Market is intentionally crafted to turn heads, spark conversation, and celebrate that shared love of flavor, heat, and heritage. Simply put: it’s all meant to be a little bit spicy.

From the beginning, sustainability wasn’t an afterthought. It was a foundation. Anjalee and Luisa knew that to truly honor the places that inspired them, they needed to protect them.

That’s why Spice Market prioritizes:

  • Consciously sourced materials

  • Low-waste, small-batch production

  • Supporting artisans and ethical manufacturers

The brand also gives back. Proceeds from all collections are donated to causes close to their hearts like climate justice, migrant rights, and community well-being in the regions they draw inspiration from to make sure that the places they love will continue to be around for years to come.

Each piece is created with care, not just for the wearer, but for the world it inhabits.

Designed for the Modern "Market Muse"

While Spice Market is deeply rooted in tradition, its designs are anything but dated. Think: goddess-inspired bikinis that turn heads at music festivals, hand-sculpted fruit charms that add flair to any look, and bold pieces that tell your story.

It’s fashion made for girls who lead with heart and style, who want to honor where they come from while exploring where they’re headed. Whether you’re dancing in Tulum, sipping wine in Jaipur, or just lounging poolside in Scottsdale, Spice Market is your travel-ready, soul-forward companion.

At its core, Spice Market is about self-expression. It’s about cultural pride without stereotypes. About creativity without compromise. About joy with intention and about the modern woman who wants to experience it all.

For Anjalee and Luisa, it’s about creating the kind of brand they wished existed growing up; one that celebrated their complexity, their cultures, and their communities.

And for their customers? It’s a reminder that fashion can do more than make you look good. It can make you feel connected. Empowered. Seen.